ct-logo.png
ct-logotype.png

AR-based wayfinding app for tourists.

Introduction
Roles
Collaborator(s)

Citytravelar is a mobile AR application that makes wayfinding seamless for tourists by augmenting subway signs to provide instant directions to nearby landmarks and local businesses.

 

The app was designed with a goal to minimize the time and effort spent on wayfinding, as well as to build a community that brings travelers and local businesses together.

Achievements
trophy.png
funding.png
Verizon Connected Futures Finalist
NYC Media Lab Grant Winner
NYU Official Website (Cover Story)
CATT (Article)
 
product-design.png
PRODUCT DESIGN
ar-development.png
AR DEVELOPMENT
uiux-design.png
UX/UI PROTOTYPING
Tech Stack

Unity 3D

Vuforia

Android Studio

Google Maps API

Adobe CC

Vhalerie Lee

(Unity Developer, Geolocation API)

Subigya Basnet

(Unity Developer, Video Artist)

Duration
clock.png

5 months

star.png
star.png
Promo Video
Demonstration Video (2D Animation)
 

Project Overview

Challenge Area

AR Marked Tracing + Geolocation Integration

Design Question

How do we use AR marked tracking to enhance a subway passenger’s experience?

Target Users

New NYC Subway Riders (Tourists)

Design Solution

Building an AR wayfinding platform using geolocation tracking and existing public transit signs as AR markers.

Pain Points
1
Lack of understanding of the New York subway system for tourists
2
No offline travel apps for tourists with no access to mobile data 
3
 No single platform gives accurate info about the subway commute
4
No existing app makes suggestions about the nearby popular spots
Concept Statement

Citytravel is an offline, AR-based mobile wayfinding platform specifically targeted at tourists who may not have access to mobile internet while traveling.

 

While using existing public transit signs as markers for AR marked tracing, the application incorporates a geolocation tracking system which updates itself whenever it is connected to Wi-Fi or has access to mobile data. These features enable the user to be constantly informed about the nearby landmarks and local businesses, which are either walking distance or can be accessed via the closest subway station.

Initial Research
ct-initial-research.png
User Segments
ct-user-segments.png
User Persona
Interviews & User Journey Mapping
ct-user-interviews-journey-mapping.png
Business Model Canvas
ct-business-model-canvas.png
AR Prototyping (Round One)
ct-prototyping-journey1.png
ct-prototyping-journey2.png
UX Prototyping (Slideshow)
UI Concept
30.jpg
AR Prototyping (Round Two)
ct-ar-prototyping-r2.png
User Testing & Feedback
ct-user-testing-feedback.png
Final UI/UX Prototype (Slideshow)
 

Events, Achievements & Press

Verizon Connected Futures III
trophy.png
VERIZON CONNECTED FUTURES FINALIST
funding.png
NYC MEDIA LAB GRANT WINNER
CATT Cover Story
NYU Tisch Website Feature
NYU Tisch Website Feature
 
Other Projects
logo_white.png
logotype_white.png

Exploring the human brain through VR.

tesslogotype.png

AR application for spacecraft design and assembly.

finside-logo-bw.png
finside-logotype-bw.png

AI-driven financial planning SaaS platform for SMEs.

 
ih-logotype-bw.png

Humanitarian platform that connects volunteers and donors with people in need.

Other Links

About & Resume (CV)

Contact