AR-based wayfinding app for tourists.
Introduction
Roles
Collaborator(s)
Citytravelar is a mobile AR application that makes wayfinding seamless for tourists by augmenting subway signs to provide instant directions to nearby landmarks and local businesses.
The app was designed with a goal to minimize the time and effort spent on wayfinding, as well as to build a community that brings travelers and local businesses together.
Achievements
Verizon Connected Futures Finalist
NYC Media Lab Grant Winner
NYU Official Website (Cover Story)
CATT (Article)
PRODUCT DESIGN
AR DEVELOPMENT
UX/UI PROTOTYPING
Tech Stack
Unity 3D
Vuforia
Android Studio
Google Maps API
Adobe CC
Vhalerie Lee
(Unity Developer, Geolocation API)
Subigya Basnet
(Unity Developer, Video Artist)
Duration
5 months
Promo Video
Demonstration Video (2D Animation)
Project Overview
Challenge Area
AR Marked Tracing + Geolocation Integration
Design Question
How do we use AR marked tracking to enhance a subway passenger’s experience?
Target Users
New NYC Subway Riders (Tourists)
Design Solution
Building an AR wayfinding platform using geolocation tracking and existing public transit signs as AR markers.
Pain Points
1
Lack of understanding of the New York subway system for tourists
2
No offline travel apps for tourists with no access to mobile data
3
No single platform gives accurate info about the subway commute
4
No existing app makes suggestions about the nearby popular spots
Concept Statement
Citytravel is an offline, AR-based mobile wayfinding platform specifically targeted at tourists who may not have access to mobile internet while traveling.
While using existing public transit signs as markers for AR marked tracing, the application incorporates a geolocation tracking system which updates itself whenever it is connected to Wi-Fi or has access to mobile data. These features enable the user to be constantly informed about the nearby landmarks and local businesses, which are either walking distance or can be accessed via the closest subway station.
Initial Research
User Segments
User Persona
Interviews & User Journey Mapping
Business Model Canvas
AR Prototyping (Round One)
UX Prototyping (Slideshow)
UI Concept
AR Prototyping (Round Two)
User Testing & Feedback
Final UI/UX Prototype (Slideshow)
Events, Achievements & Press
Verizon Connected Futures III
VERIZON CONNECTED FUTURES FINALIST
NYC MEDIA LAB GRANT WINNER
CATT Cover Story
NYU Tisch Website Feature
NYU Tisch Website Feature
Other Projects
Exploring the human brain through VR.
AR application for spacecraft design and assembly.
AI-driven financial planning SaaS platform for SMEs.
Humanitarian platform that connects volunteers and donors with people in need.
Other Links
About & Resume (CV)
Contact